Experienced Leadership.
Visionary Growth.

Ketan brings over 20 years of leadership experience in the e-commerce and incentives industries. As the CEO of GIFTIFY Inc., Ketan oversees the strategic direction of the company, focusing on acquisitions, growth initiatives, and operational excellence. Under his leadership, GIFTIFY has expanded its portfolio and is positioned for continued growth in new verticals.

Seasoned entrepreneur with a diverse background in leveraging technology, both as an operator and a financier. Co-founded CardCash.com in 2009 and swiftly transformed the startup into one of the world's largest gift card exchange marketplaces. For his outstanding achievements, Forbes Magazine recognized Elliot as one of America's Most Promising CEOs under the age of 35, a prestigious list featuring only 22 individuals. His strategic vision has fostered key partnerships with industry giants such as Walmart, Amazon, CVS, and United Airlines, solidifying his reputation as a dynamic leader in technology-driven entrepreneurship. With a decade of experience in M&A, Elliot has successfully orchestrated investment and acquisition deals, raising over tens of millions in venture capital and debt financing from esteemed names like Guggenheim Partners, Incomm, Pathward, and Sterling National Bank.

Experienced operator, Co-founded CardCash.com in 2009, and played a pivotal role in evolving the operation from a startup with a handful of individuals into a thriving team of over 50 employees. His visionary leadership and management acumen have streamlined processes, ensuring the efficient coordination of various departments, including customer service, shipping, bulk sales, human resources, and loss prevention. With a track record of success, he continues to drive operational excellence and contribute to the growth of innovative ventures.

Steve Handy joined Giftify, Inc. on August 26, 2024, as its Chief Financial Officer. Mr. Handy brings over two decades of extensive financial leadership experience to the Company with a proven track record in guiding companies through significant growth phases, public offerings, and operational transformations. He joins RDE from Sacks Parente Golf, Inc. a Nasdaq listed company, where he played a pivotal role as Chief Financial Officer in its successful Initial Public Offering (IPO), and its realized accelerated revenue growth of over 700% in the first half of 2024 compared to 2023. Mr. Handy attended numerous investor conferences, and established controls and procedures to facilitate the company’s transition from a private to a public entity, including the implementation of Oracle’s NetSuite ERP System. Before his tenure at Sacks Parente Golf, Mr. Handy served as Chief Financial Officer and Director of Operations at Opti-Harvest, Inc., an agriculture innovation company, where he oversaw financial strategy and operational management. His earlier experience includes his role as Chief Financial Officer of Tix Corporation, a former publicly traded entertainment ticketing company, where he led financial operations from March 2010 to May 2021. Mr. Handy’s extensive experience also includes senior financial roles including Chief Financial Officer at SM&A, a former Nasdaq-listed professional services firm, and Dot Hill Systems, a former publicly traded technology manufacturer, where he managed operations in Europe. Mr. Handy began his career as a Senior Auditor for Deloitte & Touche LLP. He holds a Bachelor of Science in Management from California State University, San Marcos, and is a Certified Public Accountant in California.

Accomplished business and technology leader driven by a passion for discovering innovative approaches that yield outstanding results, Tom boasts an exceptionally diverse professional background. From his roles as a nuclear physicist and spacecraft engineer to his experiences as a software engineer, CTO, and CEO, Tom has navigated a varied and impactful career trajectory. His leadership extends across both corporate giants such as GE and Lockheed, as well as numerous startup ventures.